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Research papers

Bringing valuable customer insight into a niche product at a niche budget

The new vehicle market is becoming increasingly competitive. New niche markets are being established and as a result manufacturers have to offer a wider variety of products to cater for these new segments. How can market research respond to the need...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Jas Kalsi, Collette McLoughlin
March 4, 2002
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Citation

Kalsi and McLoughlin (2002a, March 04). Bringing valuable customer insight into a niche product at a niche budget. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/bringing-valuable-customer-insight-into-a-niche-product-at-a-niche-budget